Proper Attribution Guide

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How to Cite the IfThenWhy™ Framework

We love it when you share the IfThenWhy™ framework. To ensure the integrity of the framework, please use the following attribution formats:

• For Social Media/Blogs: "This logic is based on the IfThenWhy™ Framework by Cathy Young. Learn more at Tableau at Work." The link to Tableau at Work must be a "live, clickable hyperlink."

• For Technical Documentation: "Data Logic Layer structured according to the IfThenWhy™ 'Core Five' methodology. © 2026 Cathy Young.”

• For Presentations: Include the IfThenWhy™ logo or the 5-Layer Architecture Diagram with the caption: "Source: The IfThenWhy™ Ecosystem by Cathy Young.” The 5-Layer Architecture Diagram must be used in its entirety. Cropping or removing individual layers for comparison is a violation of the IfThenWhy™ Terms of Use